IMAGE: Augmented and virtual reality (AR and VR) continue to gain industry funding as technology advances. AR and VR will be celebrated and explored at the Augmented World Expo, which will now have a presence in Europe in 2017. (Image credit: RE’FLEKT and AWE)
With the support of the Bavarian Ministry of Economic Affairs, augmented and mixed reality platform company RE’FLEKT (Munich, Germany) is bringing a major event to Munich: The Augmented World Expo Europe (AWE) on October 19th and 20th, 2017. The Munich start-up is a long-standing partner of the event organizer, AugmentedReality.org, as well as a sponsor and exhibitor at the US AWE conference in Silicon Valley
Over the past year, augmented reality (AR) has gained a huge boost through billions in investments and announcements from Apple, Google, and Facebook. Most notably, Apple’s ARKit has proven to be a major driver for the consumer market while the Microsoft Hololens industrial data glasses have reinforced this effect in the enterprise field. Moreover, the number of AR users is rapidly growing: in the classic and automotive industrial sectors to entertainment and retail.