Retail Industry is winning at customer experiences with AR & VR


Technology advancements are disrupting the way enterprises connect with their customers. The retail industry has been at the forefront when it comes to experimenting with emerging technologies to build delightful customer experiences.

Augmented Reality and Virtual Reality are the buzzwords in today’s tech-world. Retailers are leveraging these new-age technologies to revolutionise the way they connect and engage with the new-age buyers.

With AR and VR, in-store and online customer experiences are merging:

Brick and mortar stores are still the preferred medium of shopping. The primary reason behind this is, that in-store shopping allows buyers to touch and feel the products and bring them home immediately. Online platforms lack in providing customers with the thrill they get while shopping in a physical store.

Most e-commerce brands are offering one-day delivery options, to woo today’s impatient shoppers. But, online platforms still cannot match the in-store shopping experience without giving buyers an option to touch and feel the actual product.

Retailers are looking forward to technologies like Augmented Reality and Virtual Reality to bridge this gap. It is projected that retail industry’s investment in AR/VR will touch around $30 Billion by 2020. Retailers are using these technologies to improve both online and in-store shopping experiences for customers.

Let’s take a look at some interesting ways retail brands across the globe are using AR and VR technologies to create exciting and delightful customer experiences.

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EON Reality plans $50m investment for Lagos


Lagos—Governor Akinwunmi Ambode of Lagos State, will between today and tomorrow receive the executives of EON Reality Incorporated in Lagos as the global leader in Virtual Reality is set to collaborate with the state to establish the second African institution in Nigeria. The first one was located in South Africa. Lagos State has been identified as potential host of IDC hub for West Africa region to benefit from the EON’s $50 million investment. The technology is already shaping knowledge transfer in education, industry and edutainment and clearly essential to future of development across the world.

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See also: http://imisi3d.com/the-lagos-virtual-reality-hackathon-2016

Chevrolet adopts augmented-reality showroom


General Motors International plans a global rollout of a virtual showroom built for the Korean market by Isobar and Carat.

Dentsu Aegis Network (DAN) agencies Carat and Isobar are showing off V-Showroom, an AR (augmented reality) showroom app built for General Motors International (GMI). The system, launched back in May at 110 Chevrolet dealerships in Korea, requires an iPad with a bit of optical hardware attached to it, but can place a 3D replica of a vehicle (the Chevy Cruze) into any environment—from coffee table to garage to street. From the video above, it seems that in a real-world showroom, sales staff can point the iPad at an actual car …

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